Every year we create a key visual for the current edition of the BMW BERLIN-MARATHON. A key visual is a visualisation for an action or an event. This "key visual" is intended to generate emotions and thus create proximity to the action or, in our case, to the event, the BMW BERLIN-MARATHON. The BMW BERLIN-MARATHON is in constant exchange with its community. Therefore, it is absolutely clear to us that our community of runners, skaters, handbiker and wheelchair competitors must be involved in the...